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Three questions can help reveal where a company’s position with respect to data and technology in support of CRM activities: 5 Does your organization harness the enabling capabilities of IT systems in terms of customer management? 5 How timely and relevant is the available customer information? 5 Are you able to turn data about customers into information that can be acted on? Can you answer these questions, about your company?

Three questions can help reveal where a company’s position with respect to data and technology in support of CRM activities: 5 Does your organization harness the enabling capabilities of IT systems in terms of customer management? 5 How timely and relevant is the available customer information? 5 Are you able to turn data about customers into information that can be acted on? Can you answer these questions, about your company?

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